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President Obama Awards Medal of Freedom to NRDC Founding Director John Adams (Nov. 2010)
Are you willing to change your lifestyle in order to reduce your environmental footprint?
Yes, I’m happy to follow green tips even if that means reducing comfort or convenience level to some extent, like using a clothesline instead of a dryer;
No, companies and government should be responsible for offering choices that consume less and without affecting our lifestyle.
Yes, but to the extent that comfort and convenience of my life is not sacrificed;
China's Carbon Tax is Very Real
Writer: yangfuqiang
Date: February 3, 2012
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Chinese Environmentalist Wins Global Award (Apr. 17, 2012) 

Our close partner Chinese environmental hero Ma Jun, wins the 2012 Goldman Environmental Prize, nominated by NRDC China Program.
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Goldman Environmental Prize Awards $150,000 to Six Heroes of the Environment
2012 recipients come from Argentina, China, Kenya, Philippines, Russia and USA
Prize recognizes achievements in forest protection, desert lake conservation, nickel mining opposition, pesticide regulation and fighting oil development in Arctic waters
SAN FRANCISCO, April 16, 2012 — The Goldman Environmental Foundation today announced the six recipients of the 2012 Goldman Environmental Prize, a group of fearless emerging leaders working against all odds to protect the environment and their communities.
The Goldman Environmental Prize, now in its 23rd year, is awarded annually to grassroots environmental heroes from each of the world’s six inhabited continental regions and is the largest award for grassroots activism with an individual cash prize of $150,000. The winners will be awarded the Prize at an invitation-only ceremony on Monday, April 16, 2012 at 5 p.m. at the San Francisco Opera House. A smaller ceremony at the Smithsonian's National Museum of Natural History in Washington, D.C. will follow on Wednesday, April 18.
This year’s winners are:
Risking her life, Ikal Angelei is fighting the construction of the massive Gibe 3 Dam that would block access to water for indigenous communities around Lake Turkana.
MA JUN, China
Ma Jun is working with corporations to clean up their practices with an online database and digital map that shows Chinese citizens which factories are violating environmental regulations in their country.
Photo courtesy  Goldman Environmental Prize
Challenging rampant political corruption, Evgenia Chirikova is mobilizing her fellow Russian citizens to demand the rerouting of a highway that would bisect Khimki Forest, Moscow’s “green lungs.”
A Catholic priest, Father Edwin Gariguez is leading a grassroots movement against an illegal nickel mine to protect Mindoro Island’s biodiversity and its indigenous people.
Caroline Cannon is bringing the voice and perspective of her Inupiat community in Point Hope to the battle to keep Arctic waters safe from offshore oil and gas drilling.
A mother whose infant died as a result of pesticide poisoning, Sofía Gatica is organizing local women to stop indiscriminate spraying of toxic agrochemicals in neighboring soy fields.
ATTENTION EDITORS: Detailed biographical information, as well as photographs and broadcast-quality video of all the winners in their home countries are available by request or online at  
About the Goldman Environmental Prize
The Goldman Environmental Prize was established in 1989 by late San Francisco civic leaders and philanthropists Richard and Rhoda Goldman. Prize winners are selected by an international jury from confidential nominations submitted by a worldwide network of environmental organizations and individuals. For additional information about the Prize and previous winners visit
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Ma Jun
Beijing, China
2012 Recipient for Asia
Ma Jun exposed over 90,000 air and water violations by local and multinational companies operating in China through an online database and pollution map, bringing unprecedented environmental transparency and empowering Chinese citizens to demand justice.
Photo courtesy  Goldman Environmental Prize
Photo courtesy  Goldman Environmental Prize
After experiencing tremendous economic growth, China now faces severe problems with the environmental quality of its air, land and water. More than 300 million people have no access to safe drinking water, while more than half of its urban residents face daily exposure to badly polluted air. Unsafe levels of lead have been measured in children’s blood and cases of toxic poisoning have increased across several provinces in China.
As the workshop of the world, a significant portion of this pollution comes from multinational corporations with manufacturing and sourcing operations in China. While they all make promises of clean production, transparency and accountability at home, many often fall short on these claims overseas.
In 2008, the Chinese government passed a series of regulations granting the public the right to access certain types of environmental information and ordering local environmental protection bureaus to release data about polluters violating national standards. However, enforcement was weak and the disclosure was in piecemeal, making it difficult for the public to access such informatio. Media coverage of environmental problems was thin, and environmental organizations working to address these issues were few in number and too small to have an impact.
While working at the South China Morning Post in the 1990s, Ma Jun had the opportunity to travel extensively in the country. He witnessed the environmental pollution, eco-degradation and sufferings of people in various watersheds in China. He began focusing on research into water challenges, and his book “China’s Water Crisis” became a national call for environmental protection.
Photo courtesy  Goldman Environmental Prize
Realizing that access to information was a prerequisite for public participation in pollution control, Ma Jun founded the Institute of Public and Environmental Affairs (IPE), where he taps into the monitoring and enforcement data from the Chinese government to make it available to the public through online air and water pollution maps.
To date, Ma Jun and his team at IPE have exposed over 90,000 air and water violations by local and multinational companies operating in China. Chinese citizens, for the first time in history, have at their fingertips information that reveals which companies are violating environmental regulations across China’s 31 provinces—and with it, the power to demand justice.
Through its Green Choice supply chain program, which has 41 local NGO participants, IPE has encouraged consumers to use their buying power to influence corporate sourcing and manufacturing behavior. Although IPE has no regulatory authority within the government, under Ma Jun’s leadership the organization has succeeded in getting more than 500 companies to disclose to the public their plan and efforts to clean up their facilities. Ma Jun is now working collaboratively with major brands such as Wal-Mart, Nike, GE, Coca Cola, Siemens, Vodafone, H&M, Nike, Adidas, Sony, Unilever, Levi’s and Lenovo, all who now regularly reference the maps and self-regulate.
Photo courtesy  Goldman Environmental Prize
Ma’s most recent high-profile effort involved Apple, one of 29 companies named in a 2010 Green IT report about heavy metal pollution in China—and the only one that did not respond, citing a long-term policy not to disclose its supplier information. He led a coalition of NGOs to launch a “Poison Apple” campaign to protest the company’s lack of supply chain oversight. In September 2011, after a year and a half of silence, Apple approached Chinese environmental groups and began to drive its suppliers to clean up their practices. Ma Jun and his partners continue to communicate with Apple representatives on a regular basis.
About the Goldman Environmental Prize
The Goldman Environmental Prize supports individuals struggling to win environmental victories against the odds and inspires ordinary people to take extraordinary actions to protect the world. The Goldman Environmental Prize was created in 1989 by civic leaders and philanthropists Richard N. Goldman and his wife, Rhoda H. Goldman. Both founders are deceased, and their children now lead the Board of Directors. 
The Goldman Environmental Prize winners are selected by an international jury from confidential nominations submitted by a worldwide network of environmental organizations and individuals. Prize winners participate in a 10-day tour of San Francisco and Washington, D.C., for an awards ceremony and presentation, news conferences, media briefings, and meetings with political, public policy and environmental leaders. Learn more at

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